The Effectiveness Of Video Marketing (3 Reasons It Works)

effectiveness of video marketing

Everywhere you look, video marketing has come front and center. It may even feel like our lives are being over saturated with videos. With so much video content surrounding us, is effective video marketing possible anymore?

These are completely normal things to start wondering about when considering video marketing. But the answer is simple: The effectiveness of video marketing hasn’t changed.

In this blog, we will share with you three reasons that showcase the power of video marketing and how you can put it to work for your brand or business. Wonder no longer if video marketing is right for you – we’ve got the information that you need!

Reason #1: Video Is Being Consumed Everywhere

93% of marketers say that they use video marketing strategies and 79% of internet traffic will be video based by 2018. With this many videos on the internet, how effective is video marketing? Is it even possible to stand out among all of these competitors?

The simple fact is this: Even if there are more videos online, that does not mean that your marketing videos will receive less attention that before.

Over 8 billion videos are watched on Facebook every day, and over 10 billion videos are watched on Snapchat in the same amount of time. Between these two platforms alone, 18 billion videos are consumed on the internet daily. That’s a lot of videos.

Join The Movement!

The only way to benefit from this consumption is to become part of it. The best video marketing campaigns take advantage of these high rates of consumption and use them to target a specific audience.

Strong video marketing campaigns will adjust videos for all major social media platforms in addition to more traditional video usage on landing pages. Mixing in personalized video effects can be used on various platforms to increase the chances of a consumer sticking with your video.

effectiveness of video marketingReason #2: We Engage With Our Eyes

There are many ways that we take in the world around us, but one of our most prominent ways of understanding the world is with our eyes.

Once you’ve captured the attention of your viewer’s eyes, they are more likely to share this video with their friends – up to 76% of social media users say that they would share a branded video with friends if they enjoyed it.

All it takes is remembering that the importance of video marketing lies in creating the video with your objectives and audience in mind. With the right goals and the right marketing strategy, your video will be racking up engagements and increasing sales for your business in no time.

Reason #3: It Pays Off

Another reason that many people hesitate when deciding whether or not to use video marketing in their campaigns is that they aren’t sure if the return on investment will be worth it.

While some marketers keep using video based on their gut feeling that it is doing well, data exists to prove the power of video marketing.

Here are just a few facts about the effectiveness of video marketing and how it can influence your potential clients into buying into your brand:

  • Consumers are 4x more likely to watch a video about a product than to read about it
  • 4 in 5 consumers research their purchases by browsing video content
  • Landing pages with video increase conversion by 80%
  • 70% of young consumers will watch a video about a company before purchasing products from them
  • Companies using video saw 49% more growth than companies that are not using video
  • Companies using video have higher CTR and sale conversion rates

Having videos that clearly explain your product in an engaging, emotional way can really benefit your brand and your business. Learning how to make such video isn’t hard. All you need is a simple course about how video can save your business through conversion.

That’s Why Video Marketing Works

These are just three of the many reasons that effective video marketing is being used all around the world. More than 75% of marketers are already implementing video marketing – why aren’t you?

If the task seems daunting, but you want to take advantage of these great benefits, worry no longer. You can learn more about video marketing and related success stories with our webinar course “How to Increase Conversions Through Video.” This course includes great case studies and vital information that all marketers entering the video world need to know.

Catch the attention and conversions that you need with video. The time is now!

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