How Can a Start-Up Utilize the Power of Video Marketing?

55% of people watch online videos every other day. (Source)

52% of marketers believe that videos help build brand awareness. (Source)

If a video is included in a landing page, the chances of conversions increase by almost 80%. (Source)

As a start-up business, one of your main concerns is how to attract new customers and grow your business, right?

Have you utilized the power of video marketing to help your start-up? If not, take a look at how other businesses market themselves.

Many, if not all, businesses use video marketing as part of their marketing strategy. Videos help in creating engaging and original content to attract new customers and retain the old ones. And, videos have become one of the least costly marketing strategies.

For your business to compete and connect with new customers, you have to create fascinating and interesting videos. You can do this across different platforms such as YouTube, Facebook, Vimeo, and your website.

But you might also wonder: How can I use video marketing to help my start-up business?

In this piece, I’ll tell you how to utilize the power of video marketing and how it will benefit your start-up business.

Different Ways to Utilize the Power of Video Marketing

way to utilize video marketing

There are different ways to use videos to attract new customers and grow your business.

If you’re a start-up business, these methods will work to attract customers and help them understand what your business is and what it offers to them.

1. Utilize the Power of an Introduction Video

It’s hard to persuade new customers to buy a product or service from you if they don’t understand what it is.

The mixture of sight and sound makes it easier to explain and understand complicated or intricate terms.

Produce a product intro video that explains what you do and how that can help solve your customer’s problem. Try to create a short video since people have short attention-spans. Place this video on your website’s homepage so it’s the first thing new visitors see.

Explaining what your business does in a video is more effective than writing it in the first paragraph on your website’s homepage.

2. Utilize the Power of a Detailed Video

Producing an engaging and informative video for your homepage is a great first start. It will help grow your business once people have a general overview of what you do and offer.

At some point, you’ll need to create a video that goes into more detail about your product or service. This detailed video will convince your new customers to buy from you. This is your chance to explain what makes your product or service different from another company.

A detailed video can clarify the specifics of your product and service, or what features your product has that makes you stand out. When a customer has this information, it will help them decide whether to buy from you.

3. Utilize the Power of Customer Testimonial Videos

Customers are more likely to buy from you if they read customer reviews or watch customer testimonials.

It gives your product credibility when a third party can share their experience with your product or service.

For this type of video, recruit loyal customers who have bought or used your product or service to submit videos to you.

Customer testimonial videos are more valuable to a new customer than listening to you describe your product or service’s best qualities.

4. Utilize the Power of Educational Videos

One way to show your company as a forerunner in your industry is to “show-off” your expertise and knowledge to educate your new customers.

Sharing your expertise can inspire your new customers and make you seem more personable. It shows that you want to make a positive impact on your knowledge.

5. Utilize the Power of Company Culture Videos

Displaying who you are as a company is especially important for start-ups.

Although it’s not a high priority, new customers still want to know what type of company they’re buying from and this is where company culture videos work the best.

For these videos, have a compilation of chats with your employees so buyers can put a face with the product. Or, produce a time-lapse video of your team making a product.

6. Utilize Your Founding Story Video

People like to tell and listen to interesting and engaging stories and experiences. It’s part of being around people.  

Why not make storytelling a part of your video marketing?

This is specifically important to small businesses and start-ups. People want to know why and how you created your business.

Like the company culture videos, it makes your business more personable to new customers and gives a face to your product.

7. Utilize the Power of Video Blogs

Many people love watching videos and especially ones they like or can relate to.

Why not add video blogs to your website? If you post interesting or relatable content regularly, people will come back to watch more videos.

Remember, video blogs are informal. You can record a video on your office computer or on your phone.

8. Utilize the Power of Showing Customer Appreciation Videos

Reliability and consistency are vital to keeping your business afloat.

To keep your customers coming back, make them feel appreciated and convey your gratitude to them and for their support.

Similar to a video blog, a customer appreciation video doesn’t need to be formal. Make the effort in the video to convey that you value and care about your customers.

9. Utilize the Power of Work-in-Progress Videos

This type of video is another “storytelling” one. As I mentioned earlier, people like to tell and listen to engaging and interesting stories.

Producing a video that displays how you make your product is another method to make your business more personable. If you offer a service, show a time-lapse video of a typical workday.

Remember, people want to know who they’re buying from; it makes them feel more comfortable especially for start-up businesses.

10. Utilize the Power of Expert Videos

The final type of video to produce takes advantage of other expert’s knowledge in your industry.

Similar to educational videos, these ones are supposed to be informative through expert leadership.

Benefits of Utilizing the Power of Video Marketing

benefits of utilizing video marketing

Since you know the different tools of video marketing, you can now put them in your arsenal of marketing strategies.

When you add video marketing to your marketing strategy you can reap these benefits.

1. Get Recognition on YouTube

YouTube is one the internet’s highest-ranking video sharing platform.

It makes sense to put yourself where you’ll get the most traffic and attract potential customers.

YouTube is the platform to advertise your company’s educational videos.

2. Place Higher in Search Engine Results

Google is the largest search engine on the internet; YouTube follows shortly after.

The combination of using videos and the right SEO keywords will increase your rank in search engine results. Use any of the paid or free keyword research tools to shortlist the best keywords for your video marketing campaign.

3. Increase Brand Association and Customer Relationships

When a customer watches a video, they become excited about the audio and visual. As a result, they become more engaged and interested in your brand and product or service you offer.

For business start-ups, building brand association and customer relationships are crucial. Videos can help build loyal customers who will return and even share your product with others.

4. Boost Conversion Rates

Nearly 5% is the conversion rate for company websites that use videos, versus 3% for those who don’t.

This significant difference should be enough to convince you to utilize the power of video marketing.

Now, you know how to utilize video marketing and the benefits to help your start-up.

There’s no reason to hesitate to plan your first video!

Let us know what video marketing tools you used and how it helps your start-up!


Author Bio:

Sameer Panjwani is the Founder & CEO of, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services. 

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