How to Use Online Video Production (Plus 3 Features Your Video Needs)

online video production

Online video production is more important than ever in the constantly fluctuating world of digital marketing. Video ads’ click-throughs are significantly higher than image or text-based ads, and the best part is that you can personalize video and make it interactive in a way that text and images alone can’t. With YouTube and Facebook essentially ubiquitous, you can easily add your company’s information, products, or services to these highly-accessed platforms in just minutes by knowing the basics of online video production.

With this software, the only pieces you need are the ones you already have: the details of your product or company and the clients or customers you want to market to. All you have to do is put those together to launch your marketing goals.

Produce Videos for Your Clients

Although at first the idea of video marketing may be daunting, online video production software has made it simpler and more accessible than ever to every kind of user, no matter your experience. Gone are the days of renting heavy and expensive camera equipment, writing a script, finding actors, setting up lighting and backgrounds in a studio; with the advance of video technology, your online marketing video production goals can be achieved in minutes.

The reasons to invest in video production online for your business vary by your needs – marketing to new or existing customers, educational tutorials or how-tos, inserting custom calls-to-action – so, no matter your level of experience with video marketing, the simplicity and convenience of the software ensures you’ll have all you need for successful marketing campaigns.

Since the software is cloud-based, you don’t even have to download anything to get started. The numerous tutorials make it so easy to learn the nuances of the software that before you know it you’ll feel like you’re running your own online video production company!

Now that the idea of producing business videos for your clients is stripped of its illusion of difficulty, we’ve put together some key features you’ll want to include as you use the online video production services that make marketing so simple.

3 Must-Have Features to Include in Your Video

online video productionFirst up is personalization. Think about interactive video features like a digital handshake. The customer will take the time to watch your video because you’ve taken the time to personalize it with their name, image, or location. Video marketing is all about telling your story while building trust.

Once you’ve hooked your potential clients with the personalization elements unique to this software, they get to respond by putting their trust in your business and signing up for what you’ve offered through customizable calls-to-action.

This brings us to lead magnets. With that trust we just talked about put in place through personalization, a well-timed opt-in, like a clickable call-to-action for a free demo or trial of your product, is the key to converting viewers into customers.

Lead magnets like this are the optimum driving factor in high ROIs for video marketing. With customizable opt-ins, your video becomes so much more than just one of the many slices of media we all consume in a day, turning into a stand-out answer to the clients’ needs.

Finally, it’s important to pay attention to branding as you dive into personalized video marketing with this software. Since the online video production software offers thousands of customizable templates, you have full control over the kind of story you want to tell your potential customers. It’s easy to choose everything from colors to music to fonts to ensure your unique brand comes across.

Consider including current or past customer testimonials as a way to enhance the personal feel of your brand. People like to hear from people, not corporations, so the more you can build off the personal element you’re marketing to your customers, the better chance you’ll have of gaining their trust with your business.

Final Thoughts

We think these three features of the VideoRemix software are crucial for success in your online video production. The more you learn about this exploding realm of marketing, the better you’ll be able to hone what your business video marketing needs are. VideoRemix consistently offers webinars and information about this software, so you can be rest assured of staying up to date with the latest in the industry.

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