Video Call-To-Actions: Definition, Types, Components & More

video call to actions

Signs of video as the next big thing in marketing are all clear. From it taking the larger share of global internet traffic to thousands of brands crediting it for their marketing success, one can’t just afford to ignore it any longer.

It must feel good if you already created or are in the process of creating one for your brand because that puts you on the verge of more success. It’s even great if the video you created is getting dozens of views. But you can confirm that it’s driving the conversions you anticipated?

If yes, congratulations! If not, it should impress you to realize that there’s something you can do to change that. Basically, it involves encouraging your viewers to take action. And that’s primarily where our focus is today: video call-to-actions.

Before we explore them any further, let’s first understand what they are.

What A Video Call -To-Action Is

In simple words, a video call-to-action is an instructive statement featured at the beginning, in the middle or toward the end of your video that is intended to let your viewers know what you require them to do next.

More often, its aim is to open up space for deeper engagement, convert viewers into customers, turn the video experience into an easy and enjoyable action, and in some cases, to collect all types of relevant customer data.

Common examples of video CTAs you will see around include: Buy Now, Visit our website, Click Here For….., Sign up for…, just to name but a few.

There’s literally no limit to how creative you want to get with your video call-to-action. You can go ahead and ask viewers a question and invite them into joining the conversations, you can offer free trials of your product or service, you can incorporate enter-to-win forms and so on.

However, you have to remember that your video should be engaging, compelling, short, and able to lead the viewer to your intended goal of wanting them to try, buy or check out what you have to offer.

3 Common Types Of Call-To-Actions You Can Put In Your Video

Video CTAs take different styles, and what’s good for your brand will largely depend on the type of business you are engaged in as well as the product or service you are dealing in. Note that they can take the form of a text, image, or HTML content.

Here are the three common types of call-to-actions you will come across today:

1. Click Through To A Landing Page

Without anyone coming to your landing page, you will have no one to convert into a lead. And without leads, there will be no one to turn into a customer. That’s what video CTAs that click through to a landing page seek to change. Clickable text call-to-actions are often used in this case and in most cases, they are placed towards the end of the video encouraging the viewer to click out for more information.

2. Click Through To A Product Page

In driving traffic to a product page, most people usually use product videos that tell a story, unboxing videos, how-to videos or even comparison videos. Towards the end of such videos, there will always an “Order Now”/”Buy Now” button or another form of call-to-action with a clickable link to the product page. Apart from text, clickable image CTAs bearing logos or brand colors are also used

3. Click Through To Capture Email

Despite the fact that you can use your video to encourage a person to sign up on your email list, it’s even better when you offer things such as free eBooks, newsletters or other valuable content in exchange for their email.

If you are on YouTube, you can use tools such as Video Annotations or Cards to display a CTA bearing such text within a video. In the case of a card, the CTA will be below the title or headline on the card and can have a clickable “Sign Up” button after it.

You can as well gate your video content and then encourage your viewers through a text CTA to share their email or other personal information in order to gain access to the content.

4 Components Every Video Call To Action Should Have

A video call-to-action that will generate clicks or an assortment of other actions from your viewers must possess specific elements. As you plan to create your video CTA, please remember to consider these four components.

1) Make Your CTA Clear On What To Expect

Make it easy for your viewer to figure out what they have to gain by acting on your word. Also, limit your product or service options (if you have many choices) so that your prospects will have an easy time making a purchasing decision.

2) Keep It Short

Put yourself in the prospect’s shoes and try to be as simple, specific, and brief as possible on what to expect by taking the specified action. What you will have gathered should guide you on coming up with a proper short CTA. If possible, don’t use more than one line as that will possibly clutter it.

3) Easy URL

Rather than lose a visitor because they lacked an option to check out what you have to offer, it’s best to have a URL that looks easy such that if the CTA is unclickable, they can still easily type it in their address to access your site.

4) Text, Colour, Contrast & Design

Each of these aspects should be approached after careful consideration of your audience, business type, and product/service. A CTA that is large will, for instance, affect other components on the page, while a small CTA is likely to be lost in the page or video. Strive, therefore, to find a balance between all these aspects.

Bonus Point

You are presented with various options when it comes to adding a call-to-action to your video. You can simply use plain text, or an image with the plain text on it, or an interactive CTA.

Interactive call-to-actions are made up of plain text and clickable links.  And, unlike the plaintext CTAs which mostly require a user to find the link to your content on their own, an interactive CTA incorporates the link into the video meaning the user only has to click on the video screen to get to your content.

Final Word

Having clearly understood what video CTAs are, the various types you can choose from, the components each should have, and the best way to incorporate them into your video, what remains is for you to pick up all the necessary tools and start to work on creating the best call-to-action for your video. At, Videoremix, we are glad to offer our support, including supplying you with the best software you require to make your CTA interactive.

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