You Need To Use Video Marketing Services (3 Reasons Why)

video marketing services

Advertising. Marketing. Promotion. Whatever you want to call it, this art of talking about your company or product line is something special that’s been evolving quite a bit over the years. The way in which we advertise/promote things to potential customers is changing with every day that passes, and one of the most prominent mainstays of recent years has to do with video marketing. And, in order to do video marketing, you need to use of video marketing services.

There are a ton of different video marketing solutions to choose from, and each offers its own unique set of features, deals, and more. That said, no matter which service you end up choosing, there are 3 main reasons why you need to start looking into the aid of one if you haven’t already.

Video is quickly becoming the way of the future when it comes to advertising, and to make sure that you don’t get left behind, here are our reasons for hopping on the video bandwagon.

1. More people are watching more video all the time

Just like marketing, the way that people engage with online content is something that never stays the same. The Internet has made some serious leaps and bounds since it was first conceived all those years ago, and among all of the growth its gone through, video has remained as one of the biggest and most prominent things throughout the entire World Wide Web.

Today in 2017, it’s being reported at 1/3 of all Internet activity is spent watching video of some sort. It’s clear that this is a huge part of the Internet, and as such, you’re going to be missing out on a lot of potential clients and customers if you aren’t advertising your product or business in a form factor that’s relevant to what everyone is spending their time doing online.

The number of people that watch videos is always increasing, and so is the amount of videos being uploaded and shared among all of these individuals. From cat videos to political debates, there is something out there that someone is watching.

And, in between all of that content, there’s room for you to promote your brand in a manner that’s appealing and familiar to all of the Internet’s many residents.

video marketing services2. Marketing video services help people better understand what you’re offering

Even if you have an amazing, earth-shattering, heart-stopping new product, trying to explain it in a way that will get customers to understand everything it’s bringing to the table can be incredibly difficult through the use of just text and pictures.

A picture may be worth a thousand words, but a video is worth a thousand pictures.

The ability to combine text and photos together in an artistic and stylish way has become much easier and more effective over the years thanks to awesome web-dewing tools, and while this will always be important for any business, it’s just as important that you supplement this with a video that’s as striking and appealing.

Recent studies have shown that quality marketing videos help to increase potential customers’ understanding of your product or service by 74% more as opposed to if you didn’t have a video to do this. Video is engaging, relevant, and often-times a lot more entertaining than reading through big blocks of text.

3. Online video marketing services are super effective

It’s true that it’s very possible to get conversion and action done through traditional banner-ads, boosted social media posts, and other forms of online advertising, but marketing that’s done via video is quickly proving to be just as, if not more effective.

Around 80% of all people that view online video advertisements are reported to distinctly remember that clip they watched and what it was about, and along with that, a whopping 46% of viewers are said to have taken action after watching said video.

46% is nearly half of visitors, and while that may not seem like a lot to some people, look at it this way.

Let’s say that 1 million people watch a marketing video of yours. That’s not an insane number at all, and if 46% of people who watch that video “take action” by purchasing your product, you’re looking at 460,000 new customers.

If you ask me, that right there is reason enough to get into the game on video marketing!

Final Thoughts

There are a lot of different ways through which video marketing services can help you and your business, but the three points described here are definitely some of the most important. Having a quality video marketing campaign can make a world of difference as to whether or not you see the success you want to see with your brand, and that all starts by making use of the video marketing services of your choice.

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