10 Jaw Dropping Statistics About Video Marketing

video marketing stats

Video is fast becoming a necessity in marketing. When used in marketing, video closes sales much better than text. Here's why you'll want to include video in your marketing plan:

video marketing stats


Download the full infographic here: 10 Jawdropping Statistics About Video Marketing

  • By 2019, video will represent up to 80% of all global internet traffic.
  • 59% of executive would rather watch video than read text.
  • 4X as many consumers prefer watching a video about a product than reading about it.
  • About 74% of consumers who watch a product explainer video end up purchasing the product.
  • Customers are about 50% more likely to read an email with a video link inside.
  • 51% of all video plays are on mobile devices.
  • 60% of Millennials prefer video over just reading a newsletter.
  • Video in email can increase conversion rates up to 300%.
  • 62% of B2B marketers rated video as an effective content marketing tactic.
  • Adding video to your website can increase organic traffic by about 157%.


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