4 Video Marketing Ideas (That Get Results In 2017)

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If there was one word to describe video marketing, that word would be “expansive.” The possibilities that you have at your disposal when it comes to running a video marketing campaign are virtually endless, and while this certainly sounds good on paper, it can often make coming up with solid video marketing ideas a bit difficult when it comes time to actually getting work done.

Having so many routes and ways to take your marketing is great for a lot of healthy competition, but it also creates for a situation where coming up with marketing video ideas can be quite challenging. With so many ways to approach video marketing, how can you know which way is the right way or which way isn’t?

There’s no shortage of outlets providing people with tips for video marketing campaigns, but not all of these tips are actually worth pursuing or implementing.

We’ve spent some time gathering 4 video marketing tips that have proven to be wildly successful in 2017, and without further ado, here they are!

1. Make a video about you and your team 

Between startups and businesses that have been around for decades upon decades, there are a lot of different fish swimming in all of the various ponds of business and beyond. All of these companies are quickly turning to video marketing to promote their company and product/service, and while you and another company might be selling a similar item, no brand out there has you or your employees.

If you’ve been trying to come up with effective creative video ideas, this is a great place to start. In a world that’s becoming more and more reliant on tech, it’s important to not forget the every-important human element.

Take some time to make a short video about who you are, why you started your company, and introduce your employees as well if you have some. You can have a lot of fun with the way that you shoot and edit this together, and it’s a great way to get a more personal level with current and potential clients.

video marketing tips2. Teach people how to do things

Right now, you’re reading an article about how to do video marketing in a manner that gets you the results you’re looking for. You came here looking for answers, and you’ll hopefully walk away with some solid ideas you can introduce to your marketing style.

However, you aren’t the only one with questions that need answering. Thousands upon thousands of people search the Internet every single day trying to figure out how to do something, so why not help them out?

Create how-to style videos where you teach someone how to do a certain thing that somehow relates to your business. You’ll be providing a service to the people that find your video helpful, and that will absolutely encourage them to see just what else your company has to offer.

3. Explain why your product/service is the best

Having a killer product or service that you’ve created is one thing, but actually getting people to look into everything it has to offer is an entirely different challenge. Written content that explains your product on your website is something that you certainly should have, but a great way to get more people educated on your offering is by supplementing this with a product video as well.

Studies have shown that people are more likely to purchase a product after watching a video about it, and no matter what you have to sell, you can easily make a video talking about what it does, how it can help someone in their day-to-day lives, why they need it, etc.

Your product video should be enticing and entertaining to watch, but also informative on what you’re selling at the same time.

4. Host Q&A sessions

Once you’ve built up a fairly large audience, they’ll likely develop a whole lot of questions for you to answer. Whether these questions are about your company, product, or something about your personal life that you’re okay sharing, answering these videos in a video format shows your customers that you’re listening.

Ask your audience to submit their questions via a platform such as Twitter, and then make a video where you answer a select few of these. You can keep the video informal and relatively short, and your audience will appreciate the acknowledgment.

Final Thoughts

There are plenty more video marketing ideas that you can pull from in order to make your brand as successful as possible, but these are the 4 that seem to be working the best at this point in time. Whether you implement just one or all four of these techniques into your own campaign, you should start seeing encouraging results in no time at all.

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