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Guerilla marketing may conjure images of intensity due to its nomenclature’s historical ties, yet this innovative marketing strategy is far from intimidating. Birthed in the dynamic 80s, guerilla marketing revolutionizes traditional advertising through ingenious, budget-friendly approaches that catapult brand recognition. Today’s guerilla marketing retains its foundational essence, marrying creativity with practicality to achieve sales and […]

Try to think about the times you found yourself signing up for a service, trying out a product, visiting a website, subscribing to a channel, sharing your contact info, or downloading an ebook. Many of us can admit that we mostly did it because a good call-to-action (CTA) convinced us to do so. And that’s

In today’s digital marketing landscape, video content reigns supreme. Its unrivaled influence is echoed by the consistent statistics that underscore its pivotal role in shaping contemporary marketing techniques. Gone are the days when video was merely an optional element of a content strategy. In our visually-driven market, video is indispensable due to its unparalleled ability

Looking at the recent stats about video, it’s pretty clear that it has solidified its place as a significant component of today’s marketing campaigns. A good case in point is YouTube’s growing popularity that has now positioned it as the second largest search engine. More businesses and individuals use video for different purposes today, which

You may have heard of video marketing or came close to applying it in your business but then you haven’t done so due to one reason or the other. Perhaps what might have skipped your attention is the fact that well over half of the internet audience is already consuming video content. Come next year,